Project Plan

Why are other departments such as accounts, fulfillment and operations more organized than marketing? With today’s standards, the marketing function may represent the greatest opportunity for increasing overall business growth and company innovation. Your campaign management people feel the pressure – yet lost at sea amongst tantalizing new fads and genuine new opportunities such as [...]

As a marketing consultant, you know that timing is everything. To keep your consulting engagements on track, you need a good project management strategy centered around a solid project timeline. But as many marketing consultants know from experience, developing and adhering to a timeline can be tough. Many marketing consulting engagements seem to have multiple [...]